Joe’s Jerky is the creation of Jodie Patla and her father, Joe Robinson, a Vietnam veteran with a lifetime behind the meat counter.
Joe had a knack for creating some of the best jerky and meat snacks anyone had tasted, and people were constantly asking for more. In 2011, Joe and Jodie decided to legalize their “bootleg” jerky and go into business full time. Joe’s Jerky was born.
At Joe’s, we start with the customer: find out what they want and give it to them in the form of delicious, nutritious jerky. It’s made with high-quality ingredients and is perfect for snacking on the go or as a protein-packed addition to your meals.
Today, our jerky is still made to Joe’s recipes and standards. The family spends its time doing what they love most: getting Joe’s Jerky into more hands, from local shops and state fairs to care packages overseas.
After the passing of Joe’s wife, Jodie got him making jerky for the American Legion and VFW as a way to stay active. Everyone kept asking for more.
Joe and Jodie made it official and went into business full time, opening their first shop in a small 900 sq ft storefront.
A year later they bought a 4,000 sq ft building: home to the jerky kitchen plus a corner market that grew to include a butcher shop, deli and pizza shop.
Lonnie Guile came aboard to help with sales, marketing and the facility, and later became part owner in 2020.
They simply couldn’t make enough jerky, and Joe wanted to slow down from his 7-day work week. The search began for a co-packer who could match Joe’s standards. It took over two years to find the right one.
The family sold the building and retail business. With their co-packer producing jerky to Joe’s recipes and standards, they now focus full time on getting Joe’s Jerky to more people.
Small company, big family. You’ll probably meet one of us at a show.
The driving force behind the company. Jodie runs day-to-day operations and growth. A Cazenovia College grad, she’s worked in animal hospital administration and as an interior designer and project admin for Turning Stone Casino.
Vietnam veteran with over 60 years in the meat industry. Joe developed the jerky process and still works the shows. He has 5 children, 7 grandchildren, 1 great-grandchild, and plenty of “stray kids” taken in over the years.
Joined in 2016 and became part owner in 2020. Handles sales, marketing and facility maintenance. Find him at the shows with a real gift for gab when it comes to jerky.
Jodie’s son and Joe’s grandson. An X-Ray/CT tech heading back to school for Nuclear Medicine who is always ready to lend a hand.
Order online at manufacturer-direct prices, or give us a call. We’re real people and we’ll get right back to you.